I started BrandAssured.me because I believe that your career is meant to be meaningful and enjoyed.

I believe that communicating your skills, talents and abilities to employers should be exciting, not nerve-wracking.

I believe that you can turn career gaps, a change in industry, a particular working style into strong reasons for hiring. 

I believe that you can overcome personal obstacles to become a steady, confident communicator at work. 

I believe that you can make what you set out to do, happen.

I've been there before, so now, it's my mission to teach other women the secrets of communicating powerfully at work.

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If you've ever met me in person, you might not believe it when I tell you that once upon a time, I was frightened of everything and everyone.

I refused to look at people in the eye when I spoke to them and I often ignored people even if they were right in front of me, earning me the well-deserved title of "Gold-Mouth" (my dad said my mouth was probably made of gold because I didn't want to open it to show people).

I was lonely, had a very low self-esteem and didn't know where I was going in life. I was so underwhelmingly uninspired, that my mother had to choose what I was going to study in poly. She chose for me the one course I would have never had chosen - Mass Communication. 

I would be lying to say that wasn't a trial by fire. 

I graduated by the skin of my teeth, still very reserved and inward-looking, and I ended up taking a job most suited for me, where I would spend hours each day, in front of a computer, all alone by myself.

The only downside? I had to talk for hours to people I could not see, and make some sort of real connection. 

I wasn't prepared for this, but knowing that the entire English programming department at the offshore radio station I was at, was pretty much counting on me to make it work - I had to dig in my heels and start connecting with people through the airwaves.

That began my love affair with the science and art of interpersonal communication.

In 2011, I started teaching young adults how to make a great first impression at job interviews. It made such a great impact on me because these young adults were heading into the job-seeking process, without a single clue as to how they could present themselves as the best person qualified for the job. Helping them prepare for the entire employment process was super satisfying for me. 

As they say, "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."

My students were called up for their desired interviews, they handled job interviews with panache, they were getting offered jobs that met their expectations and they were going into those jobs confident and ready.

In 2013, my son was born and I took 18 months off to care for him full-time. Everyone said it was career suicide.

To me, it was a career rebirth. I not only enjoyed the 18 months away, but I grew and matured extensively. When I returned back to work, I was contributing even more than ever. Within 2 years of returning to work, I received a promotion and earned my second Teaching Award.

I've realised the power of career branding and now, it's my goal to share strategies and formulas of making it work for any woman who is:

  • returning to work after some time away

  • switching industries

  • DIY a career that balances work and family

I don't possess a magic spell that can help turn your situation around overnight. But I possess real life experience of working in a variety of industries (radio, hospitality, human resources, image consulting, tertiary education), I have earned my stripes as a stay-at-home-mom (no helper!), and I teach career branding to hundreds of students every year. 


Ruth Song is an award-winning Business Communication coach and ACTA- certified trainer.  Her career spans diverse  industries from radio, image consulting, human resources and tertiary education.  She has contributed to prominent institutions like Raffles Hotel Singapore and Ngee Ann Polytechnic. 

At Ngee Ann Polytechnic, Ruth was awarded the School Teaching Award twice, in 2014 and 2017. She is well- known on the  Toastmasters public speaking competition circuit for being "lively, enthusiastic and fresh".  She has also been invited to speak at public events for brands like Carousell and Evernote. She has been featured on digital publications  like  Executive  Lifestyle Singapore, Doyenne.sg, Mummifique and Mums in Sync. 

Ruth founded BrandAssured.me to provide education and tools to help you communicate your brand message confidently and professionally. She is dedicated to helping you grow your personal brand and enjoy doing so, no matter where you are in  the process now. 

Ruth was invited to speak at one of our Carousell events and it was an absolute joy working with her. By far one of the liveliest and strongest speakers I’ve met, she delivers her content with a punch and easily engages her audience from start to finish. Ruth was also extremely professional in the way she made sure to understand our event objectives so as to tailor her speech accordingly. Heartfelt appreciations from my team to Ruth for doing such a terrific job and we look forward to working with Ruth again soon!
— Jiajun Lin, Carousell